Institut Royal des Etudes Stratégiques
Intangible capital

At international level, a growing interest is given to the measurement of intangible capital, which is justified given that economies have become more and more non material.

At national level, His Majesty King Mohammed VI instructed during the Throne Day of July 30, 2014, that a global evaluation of achievements undertaken by Morocco, during the last fifteen years, be undertaken by using the concept of intangible capital. Through this Royal Initative, Morocco is among the first countries that have made the voluntary and deliberate choice to conduct an assesment of its global and non material wealth and have new tools to conduct its public policies.

Intangible capital constitute, indeed, an innovative concept. Complex, this concept is not easy to define, because of its multidimensional scope and the difficulty to its measurement, from data produced by traditional accounting systems. It was first introduced in the private sector; then, at the country level thanks to the reports prepared by the World Bank and OECD.

The approach based on the concept of intangible capital has the merit of offering a coherent evaluation framework of public policies, allowing to understand the dynamic in the creation of national wealth, to identify the internal and external levers, and to optimaze, indirectly, the process of design and implementation of reforms and public programs. This approach allows, also, to symbiotically the internal and external dimensions of the strategic choices of the country, by making them complementary and interdependent.

With his expertise in the area of emerging concepts analysis, IRES approched Goodwill-management company to proceed, according to a collaborative approach, an evaluation of Morocco’s global wealth et intangible capital for the period 1998-2013 and this, according to:

  • The World Bank methodology, to which, some changes where introduced in order to take in account the Kingdom’s specificities.
  • The methodology called "Thésaurus-Bercy-Territoires" which has been used in general to assess the intagible capital for firms and which has been declined, recently, at the national level.

This assessment was the subject of an exploratory report, realized by Goodwill-management company and submitted to IRES, end December 2014. It was completed by IRES through a precise évolution of each component of the global wealth and by the formulation of public policy proposals, relative to the  different dimension of the intangible capital.

Last update : 11-04-2017

The strategic report, elaborated by IRES on the intagible capital in May 2015, has put in evidence the Gordian knots, to which the public authorities should be interested in, in priority, in order to enable Morocco to improve the well-being of its citizens and to access, at term, to the rank of emerging countries and has made some suggestions to include the concept of intagible capital in the design and implementation of public policies.

As part of its contribution to the popularization of the concept of intangible capital, IRES held several meetings at the institut’s headquarters and hosted conferences organized by national institutions on this theme.

In order to further deepen the reflection on the intangible capital and after conducting, in 2011, a study on the human capital and a whole study program on social bond (including the social capital dimension), IRES looked at the other components of the intagible capital. For this purpose, the institute launched, in 2015, two studies related to the intangible capital. The first study is related to the Morocco brand. The second study, entitled “Morocco’s reputation in the world” is devoted to the examination of the kingdom’s reputation in G-8 countires and in ten developped or high potential emerging countries.